Ons to expand your client base and berpromosi about your products and services? Doubt whether you need marketing programs while you do not have a budget of thousands of dollars? The answer, of course, right now. In the financial, and even more dangerous, too, when business is not promoted. Indeed, there are hundreds of ideas sparing costs that you can use to increase revenue. Here we approach the five high-impact marketing that is not expensive and can be used for almost all business.
Truly impressive how much money is spent the businessman to collect market information and attract new clients when they have very many opportunities and information on the existing client base. One of the best ways to increase income is to speak to keep existing customers. Ideally, this is done by people outside your company so that clients willing to behave honestly and openly. When you assess perceptions, you do not need to speak with hundreds of individuals; enough is 5 to choose the ten client and ask for their willingness to participate in a phone interview. Here's how it works:
1. Send a letter requesting them willingness to be interviewed by a third party about your company.
2. Prepare the interviewer to call and ask questions where the value-based, such as the following:
Problems are what you try on or what challenges you face when you use services company ABC?
How important is the service company in ABC problems you solve or overcome the obstacles you going?
What you appreciate most from the performance of this company?
What services or products ² ² that you want them to offer that can help you face challenges that other business going?
3. After all interviews were conducted, rangkum information to find the themes and trends.
4. Send a letter to thank every client who participated. Include important things going from the interviews and explain where specific improvements that you plan for your business based on this information.
It is important here is what I terapkanlah you learn. If you are not going to make improvements on your business, then you already dissipate all the time. One of the new company is going to do this page has been successfully turn-tigakan business in one year - the owner to learn what people want, how they make a difference in the solution, how menyajikannya, how to install the price, and then make changes to keep the page going to improve things.
Key success: Conversations with your customers is just a conversation. Do not ask repeatedly; otherwise, to earn the interviewer involved in the conversation and gather as much valuable data that can be obtained. Remember, this is not about how their content, but about how much they appreciate the services / services or your product.
2. The creative, marketing campaign you kemaslah
Postcards are a way of [regular] to sell the business. However, what if you pack a small box with the fork, knife, spoon and a napkin with the invitation to your prospects for "lunch together ahead?" Think outside the grip, then the marketing campaign you would be more.
And do not be afraid to see what other people in the business and other sesuaikanlah it to your business. Think small details that can not attract attention. I had to do marketing programs for the food industry. Brochures they are packed with vacuum-seal in plastic are used encase the same bacon. Brochures are sent to companies using technology where static protective envelope. This campaign generates 96% of the introduction (capital) when the telephone follow-up done.
Key success: Tetapkanlah clear objectives for your marketing campaigns, and identify how you will measure success. Then tindaklanjuti to measure the results and adjust the program if necessary.
3. Return the message with the publicity
You can not think of doing publicity or public relations (PR) without the services of the company's marketing expensive? You can too! Although the company that holds both the experience and contacts that extraordinary, most small companies can make their own public relations, which is enough to attract public attention. Examples of resources that the media is good for the Shock PR, a public relations company based in Holliston, Massachusetts. Their products, PR in a Box, where the leaflets, tips and instructions step-by-step how to prepare the publication (release) and story excerpts that will not generate media interest.
Key success: Just one word, power bob. Although it can happen, but do not expect that one of the news can only be produced thousands of dollars. Your success depends on the power bob each of the press coverage, each and every article published. Put everything on your website: Create a one-page news and add one area What's New (What's New) in your homepage. Add it to your marketing kit and send it to clients, colleagues focused working and going to professional organizations. Include a note in your periodic report that states' Just keep this occurs in the ... ' And remember: Media more cost-effective and more reliable than the ad.
4. Increase the relationship has been
Most people have at least 200 contacts. Try it calculated: If you know 200 people, and they each know 200 people again, so 40,000 potential contacts! Please take time to build relationships with people that you know, the clients, colleagues focused working, people you meet in the network of professional organizations, where friends and even family. Start by making a list of all the people you know. Next, make your priority list to the groups A, B and C. A barrister is you. This is the very people who support you. They are the "cheerleaders" [the presenter], which will refer business to you immediately. B can be a lawyer if they know more about you, so you have to spend time with these people for their mengedukasi. C is the people who quite often do not communicate with you. You can still maintain relations with them, but they need more time before their relationship and refer business to you. If there is still the name remaining after the ABC was close.
Key success: Educate, do not sell. It is important here is to build relationships. This evolved over time just like you create trust and credibility. To be really effective, waspadalah always focused on ways that can help you network. Start from the perspective of "giving more than you ask," then your network will become a marketing tool that you are very valuable.
5. Teguh on marketing e-mail
Through their e-mail is a flexible, cost-effective, easily measured (provided you on the right track), and high impact. That allows you to easily direct traffic to your Web site, to reach a broad audience geographically and where you live is often just formed a contact with your customers and prospects. Marketing e-mail allow you to sell your services and memapankan your expertise with your audience.
Use e-mail to periodic reports, new product announcements or to share your publicity success - a lot of ideas going for it. But know that the flexibility and ease of use, this can cause problems. Remember, this is a marketing campaign. So must check to understand is cooked, arrange the appropriate message, create things that reflect your brand, know your target, and make sure that information is a valuable market for you, if not people will quickly stop the list from your e-mail.
