Most of the paradigm of e-business or e-commerce is affected by dikomandani and concepts from the world of IT, when people are not IT-business people. In addition, the fact that e-business programs from most companies focused ONLY on the side of the technology and business process itself. However, the initiative campaign and marketing e-business, or they do not do very little.
That is why the e-Business make many people in Indonesia, especially the investors feel wary. They think that they have not the time to enter the world e-business, the one that is not the business, but the concept of developing e-Business is wrong. In one case the past that the Internet can not be lagi.Karena, the time has come for those business and marketing strategy to become commander of business on the Internet. And for those IT as a support from the marketers and pebisnis.Karena that, following this, I want to explain the tactical step 7 for e-Business success
. Step 1 # FOCUS
Most of the expansion of business to the Internet, does not focus on the products they sell. They sell anything in a web site mereka.Padahal in the business world, a group product category must be coordinated by a product manager, and if there are several categories of products, the product of several managers must supervise each product category tersebut.Sedangkan in the case of e - business, tens or hundreds of product managers do not have a product that mengawasinya. And only submitted to the IT people it saja.Jadi I mean, in this case is that the products sold on the Internet must also be part of the focus of each product manager.
Step 2 # BANNER form TEXT
Based on the results of research, has proven that the level of response from a "click" more instance comes from "the form of banner text" is not from "the form of banner image." Most people still do not know the ini.Konsep "banner is an image" is only a concept derived from those web designers to bring the value of art, not to encourage emotional effects from the sales because "the sales letter," because 90% of sales results from the "sales letter" is not the result of "entertainment" such as through "banner image." Honestly, and that the response obtained from "the form of banner text" FAR higher than the "form of a banner image." Therefore, use the "banner of text form" that the article be put in a sentence or group can be, although in form. jpeg. However, an effort that is not obvious that it is a "banner".
Step 3: Create # 2-level Affiliate
In the offline world of business, is that they have a common resellers or suppliers and dealers selling products that help business and then they give you "margin" or "commission" to mereka.Nah, in the online world, e-business, which also must be successful create a marketing distribution programs like this. And this is referred to as the Affiliate Program (affiliates). With the Internet technology, you will be able to build a 2-level affiliate, the major distributors and sales agents selling both. Distributor / Dealer Main get bigger commissions, for example, 20% and suppliers who take goods from the Primary Dealer 5 or get a commission of 10%. In the e-Business, enabling you have many, and many Main Dealer Dealer / Supplier, which are both below. Because in the world of e-Business, the concept of affiliate 2 level is the most desirable. Therefore, our seminar date is 30 October 2002, will be investigated about the business of marketing affiliate with the title "Building Online Sales Force 2003"
Step 4 # Take advantage of Strength Email
Email is the first activity the most widely used on the Internet, the second is the search site. Therefore take advantage of the power of marketing that can be done by email.Maksud is marketing through email on the basis of approval (permissions), not spamming.Ingat, most sales occur after some time in a follow-up, not from the instant results because of their first visit to the site your web
. Step 5 # Writing Articles
Note that most sales are the result of education or socialization process, so do not think you can sell your lazy when mengedukasi to write a business / product Anda.Jadi e-Business, if you want to succeed, the PR team you must mengedukasi prospective buyers through the writings informative.
Step 6 # Make eMarketing
75% of the marketing team you must be centered on marketing strategy to combine the offline and online.Karena most of the errors in e-Business is they devote too much time in the business process and technology, this is not one, and this should be done by IT people, but the marketing team at your company must also know the techniques of marketing online (eMarketing) not only offline.
Step 7 # Instant Communication
Most of the failures in e-Business is the question of trust and communication. Spirituality can be improved if communication between producers and consumers held instant, fast and tertunda.Anda not see that many people so long to get their message answer questions from their lontarkan. You have to Simulate speed in answering the email I have specific conversations as normal communication, namely through a system of multiple follow-up Autoresponder.
